Colleen McGinn
Creative Direction
Telling the other half of the RA story
Uncovering a new way to tell the familiary story of RA patients, we took GSK beyond the inflammation and asked them to use all their senses to understand the pain patients with RA cannot tune out.
SXSW but make it Shark Tank
Fun and open ended, I worked closely with strategy to envision an event that would ultimately pay for itself in 3 years time. Leveraged AI renderings to avoid straining 3D team for this high level initial discussion.
Fabricating fomo in Newport for ITHF
Bringing sophistication and drama to a somewhat stodgy institution, we positioned the ITHF enshrinement weekend to be the Met Gala of New England.
Getting fresh with media for Dove
A quick turn for a last minute in-person conversation, strategy and creative assembled a super lean team to impress the seen-it-all influencer and media set in the beauty space with some fresh ideas.
Taking golf off the green with Red Bull
Ready to take a swing in the golf space, Red Bull came to us asking for off-course ideas that would make killer social content and generate headlines. They loved the simplicity of this single slide approach per activation; quick, on brand, and made for a high energy presentation.
Turning HCPs into Sculptologists for Coolsculpting
Tasked with moving an in-process consumer campaign over to the HCP space, we rooted our design decisions in art history to bring the new campaign to life for the Coolsculpting customers.
Can’t stop, won’t stop; ppts for fun is a thing I do too
I co-host quarterly power point parties with friends (pecha kucha nights; 20 slides, 20 seconds per slide, any topic!). This one highlights my personal connection to the wild world of scrap metal, growing up scrapping with my Dad in Detroit. I asked party goers to guess the value of items in the deck before revealing the prices, and have sent them all off into the world with better appreciation for the can collectors of nyc.